London 5 September 2008. The leading Polish food manufacturer ? Maspex Wadowice Group – has booked its first outdoor campaign to advertise its Tymbark brand and target the 2/3 million Poles currently living in the UK.
Maspex Wadowice Group is the market leader in the production of juices, nectars and soft drinks in Poland, the Czech Republic and Slovakia and a main player in Hungary, Bulgaria, Romania. Its strongest brands are: Tymbark, Kubu?, Ekland, Puchatek, DecoMorreno, Cremona, LaFesta and Lubella.
Polish foods are now the fastest growing ethnic food category in the UK and through Clear Channel Outdoor?s Ethnic Audience Solution, Maspex is able to engage directly with its Polish target audience where they live and work.
Areas of high polish national concentration in London, Birmingham, Manchester and Liverpool have been identified by Clear Channel Outdoor?s Campaign Planning team, as well as outdoor sites in proximity to Asda stores which stock Maspex produce.
Other advertisers who have successfully used Clear Channel Outdoor?s Ethnic Audience solution include: DEFRA (Department for Environment, Food & Rural Affairs), Grace Kennedy Foods, Muslim Aid, Gerber Foods, Western Union, Moneygram and Rubicon Exotic Drinks.
In the UK 3.5 million people fall under an ethnic category and as part of Clear Channel Outdoor?s Audience Solutions approach, more than 10,000 panels nationwide have been identified to enable advertisers to distinguish and target specific groups in their local environment.
Richard Bon, Head of Support and Planning at Clear Channel Outdoor, concludes: ?Our Ethnic targeting forms part of our wider Audience Solutions strategy which was extended in February this year. Whether an advertiser is looking to target niche consumer groups or broadcast a brand message across the country, we can use our extensive suite of planning tools and flexible inventory, to offer Audience Solutions based on the principles of, Foundation, Environment and Lifestyle, as well as bespoke campaigns for clients.?

About Clear Channel Outdoor in the UK
Clear Channel Outdoor UK is the United Kingdom?s leading outdoor advertising company, providing more than 70,000 advertising opportunities across its four premier brands: Clear Channel Billboards, Clear Channel Adshel, Clear Channel Pinnacle and Taxi Media. Clear Channel Adshel is the UK?s leading supplier of 6-sheet advertising with 65% of the UK roadside 6-sheet market. Clear Channel Adshel offers point of sale opportunities at Sainsbury?s supermarkets and in over 80 UK shopping centres as well as advertising at music venues and universities. Clear Channel Adshel also offers sites at Birmingham International Airport. Clear Channel Billboards is the market leader in 96 sheet billboards and provides a national offering of 48 sheet billboards across the United Kingdom and Ireland. Clear Channel Pinnacle offers premium advertising on over 200 special high-profile sites such as London?s Cromwell Road and M4 Towers.
Clear Channel Outdoor UK introduced Audience Solutions to the marketplace in 2000 and has since extended this concept across all its formats. Audience Solutions puts the consumer at the heart of all communications and offers a flexible, responsive and relevant solution for every brief through the CCO Campaign Planning team.
About Clear Channel Outdoor
Clear Channel Outdoor (NYSE:CCO) is the world?s largest outdoor advertising company with close to one million displays in 49 countries across 5 continents. In the United States, the company operates just under 200,000 advertising displays and has a presence in 49 of the top 50 Designated Market Areas. It also operates airport, rail, taxi and mall advertising businesses worldwide. Its Spectacolor (U.S.) and DEFI (international) divisions are the global market leaders in spectacular sign displays, including in New York?s Times Square. Clear Channel Adshel is the company’s international street furniture division, which operates over 3,500 municipal advertising contracts worldwide. Clear Channel Outdoor also operates digital displays and networks in most of its divisions. More information may be found by visiting www.clearchanneloutdoor.com
Certain statements in this release constitute ?forward-looking statements? within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.
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For further information contact:
Clear Channel Outdoor UK
Zoe Jones, PR Manager
0207 478 2946 zoe.jones@clearchannel.co.uk